The College Admissions Scandal broke the internet. However, it was YouTuber Olivia Jade’s mother, Lori Loughlin that became the face of the misconduct.
Olivia Jade Giannulli was one the faces attached to the College Admissions Scandal earlier in the year. Sponsors pulled out of working with her because her parents thought it was best to cheat her and sister’s way into the University of Southern California (USC). Though, we have to know. Who were some of the sponsors who dumped the influencer?
One of the biggest sponsors who cancelled Olivia Jade was the makeup chain Sephora. The social media influencer had a highlights palette with the company.
Ms Giannulli created content for the brand and posted to social media in exchange for sponsorship said an article from Elle. Her last sponsored post for the brand was in January where she wrote:
The olivia jade x sephora collection palette is officially being RESTOCKED tomorrow (1/18) at 12pm EST!!! Sooo excited for you to get your hands on these highlighters if you missed it the first time around… they are unreal. Link in my bio to purchase #ad #sephoracollection.
Another of the large sponsors that dumped Olivia Jade was HP. The technology giant recruited her as a brand ambassador for their Sprocket printer. She removed the sponsored post from Instagram. According to Today, this is what the brand said about their partnership with her and her mother, Lori:
HP worked with Lori Loughlin and Olivia Jade in 2017 for a one-time product campaign. HP does not currently have a relationship with either of them.
The clothing label Lulus also pulled their sponsorship when the scandal broke. Olivia posted clothing hauls on her YouTube channel featuring Lulus clothing. They dropped as Sephora and HP did.
One of the biggest sponsors that dropped Olivia was Amazon. She’d partnered with them for her college dorm room using their Prime Student service. After the scandal hit, Amazon axed Giannulli and asked Ava Philippe, the daughter of Reese Witherspoon to be their ambassador.
Olivia also had sponsorships with Dolce & Gabbana, Marc Jacobs Beauty, Smashbox Beauty Cosmetics, Smile Direct Club, Too Faced Cosmetics, TRESemmé, and Boohoo.
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